Japanese technology conglomerate Sony Group Corp. has struck an alliance deal with Bandai Namco Holdings Inc. to acquire a 2.5% stake in Bandai Namco to capitalise on anime and manga assets held by the game and toy group.

Anime video game developer and publisher Bandai Namco Entertainment Asia will have a booth at this year's Thailand Game Show 2017, which is billed as the biggest game exhibition in Southeast Asia.